We’re passionate about helping you grow and make an impact.

Who We Are

Chapter A is an independent management consultancy based in Dubai, guiding organizations through transformation, growth, and performance excellence.
We partner with leading corporations, fintech innovators, and telecom leaders to design strategies that deliver measurable impact — from vision to execution.

Our strength lies in combining global expertise with local market understanding, helping clients navigate complexity and achieve sustainable results.

Meet our CEO 

Lived the challenge, designed the solution 

Hussein Sayed is the CEO and Founder of Chapter-A Consultancy Group — a global ICT, Telecom, and Fintech executive with over 21 years of leadership experience as Marketing Director, Chief Business Officer, and CEO at Vodafone, Ooredoo, Tele2, and Millicom. 

Recognized as a transformational leader, Hussein built a reputation for driving rapid performance improvement and sustainable change. Having witnessed firsthand how executive teams struggle to balance transformation with day-to-day delivery, he founded Chapter-A — a firm powered by a global network of world-class executives, dedicated to helping leaders drive change, outperform expectations, and deliver lasting impact. 

Global Experience. Local Expertise. Proven Impact 

Our consultants have led mega transformation projects globally, bringing world-class quality to your business with a local touch,  

Our Approach

OUR SALES TRANSFORMATION JOURNEY

Step One

ASSESSMENT & ALIGNMENT…

Alignment​
Define and agree on the challenge, scope, and success objectives.​

Engagement Model​

Confirm the core team, assigned consultants, and the collaboration model — including cadence, touchpoints, and working setup.​

Timeline​
Align on key milestones and agree on the initial project roadmap.​

Step Two

…TRANSFORMING WHILE PEFROMING

Quick Wins​
Identify and execute immediate actions that drive measurable performance impact alongside project delivery.​

Transformation​
Execute the agreed initiatives and actions with precision and speed.​

Scoping & Alignment​
Continuously refine the scope and focus areas to ensure optimal alignment with client priorities and outcomes.​

Step Three

…MOVING FORWARD​

Full Delivery​
Ensure the complete execution of the agreed project scope.​

Transformation Management Office (TMO)​
Establish a TMO within the client’s organization to drive continuity and sustain momentum.​

Structured Handover​
Transfer all key deliverables and documentation to the TMO and core team and agree on review cadences, if required.​

WHAT IS INCLUDED?

We don’t just deliver transformation — we boost performance while doing it.​
Our focus goes beyond launching new projects; we ensure our clients meet and exceed performance expectations throughout the transformation journey.​

Engagement Flexibility

Extension to your team

Our engagements typically span 6 months to multiple years, reflecting both our flexibility and commitment to delivering long-term impact.

We go beyond the initial scope when needed — addressing critical areas essential to success, WITHOUT additional fees or contract changes. Our priority is SIMPLE: help you achieve your objectives, end to end.

Our Mission

Empowering businesses to deliver their most challenging projects — through shared accountability, deep expertise, and hands-on execution. 

Our Values

  • Clarity – We simplify complexity.

  • Precision – We plan with detail and purpose.

  • Partnership – We work with you, not just for you.

  • Impact – We focus on measurable results.